Piece On INMAN News Covers Video Communication – Will REALTORS Budge?
Video Is The Next Mega Trend
Just 20 years ago, which seems like yesterday, when anyone asked if I would be interested in buying my own laptop, my answer was not sure or, too expensive, or, why do I need one.
Then people started to wonder if they needed email. Most ignored it and today have more than one account. Sometimes four, five or even more.
The same happened with flat screen TVs, cell phones, and websites. Who would have wanted to have their own website just a few short years ago?
Then came blogging then social media – and a lot of resistance to both especially in real estate. Excuse from not being a good writer, to cost, to not being technology inclined.
Today, virtually everyone in the real estate business carries a cell phone, has their own website or web page, and has some sort of exposure on social media whether it’s on Facebook, LinkedIn or other online c0mmunities and groups.
The key point to remember is that those who adopted new technologies first, got an edge in business. Those who followed next got a chance to catch up. The laggards however held on to their old beliefs and resistance until the technology was about to overrun them (or did), they they scrambled as they are doing today with social media.
The next mega trend is video marketing and communication (see previous story with stats).
No one covers trends better than INMAN News Columnist Bernice Ross. http://www.inman.com/buyers-sellers/columnists/berniceross/how-jump-video-bandwagon
If you are a ListedBy.com member, do take the time to create video content especially of you and your REO auctions – and any of your listings, to add to the listing fields on the site. You’d be amazed with the impact when you do – and if you don’t.
Creative Financing and Real Estate’s Ken Sheppard Radio Interview With ListedBy’s Stephan Piscano – Part 1
Ken Sheppard Radio Interview With ListedBy’s Stephan Piscano
Ken Sheppard, a successful real estate investor for over thirty years hosts Stephan Piscano, the founder of ListedBy.com, for Creative Financing and Real Estate’s radio show this week. Piscano is scheduled to appear on the show for two weeks.
Per Ken Sheppard, “In our Stephan Piscano Interview Part One, we will learn how ListedBy.com came to be, what this game-changing site offers you that no other site does, and where Stephan’s vision sees ListedBy.com going in the next couple of years.”
Listen to the interview >>>>
Rock Star Closer Radio Interview With Listedby.com’s Stephan Piscano
Ryan Stewman
HardcoreClorser.com’s Ryan Stewman goes into details about ListedBy and public real estate auctions and residential real estate auction, in a radio interview with Stephan Piscano first broadcast February 20, 2013.
Listen to the interview >>>>
ListedBy On A Mission To Shake Things Up
AGBeat’s Tara Steele covered it and we couldn’t have explained it better ourselves. The momentum and involvement on ListedBy is moving to new heights each week. Traffic is on track to hit 40,000 unique visitors this month or more, and Realtors, consumers and real estate investors are engaging more and more with the system’s Best Offer and auction tools.
From AG Beat:
ListedBy auction tool focuses on transparency, disruption
Ryan Stewman Gets Real Estate Auction Site ListedBy
Ryan Stewman, Social Media/Internet Technology Strategist and Coach
HC’s Ryan Stewman wrote a blog post today along with a detailed video analyzing the key aspects of ListedBy.com. Beside the fact that ListedBy is indeed gaining rapid traction amongst real estate professionals and investors, what was interesting is that Stewman honed in on the LinkedIn-like social networking system built in to the platform.
“Anytime a new technology comes out, a few hardworking people who rise to the challenge, can find gold in it. I believe ListedBy.com is gold.”
One of the main challenges that face the real estate industry today is to figure out how to use social media effectively in business. Many real estate professionals wonder how much time they should spend social networking, while others struggle to come up with effective content to keep that elusive engine going. Fair challenges, among many many more.
By integrating the LB Social™ system into the overall ListedBy.com dashboard and tool set, REALTORS, investors and consumers can effect social interactions that are directly linked to the business at hand. With little effort. From creating a detailed professional profile, researching and connecting with a local agent with a click, to building a regional or national REALTOR referral network, to inviting and adding personal email contacts from Outlook, Gmail and others with ease, it’s all there. What is left is for the user on ListedBy to realize that these tools are available to them, then use them to their advantage.
Stewman also discusses why agents should also look to lock in their zip codes in terms advertising on the site, as with any new and fast growing site, getting in early has its advantages. Both from a lower cost point of view, and from an early market positioning perspective.
For those new to the site, ListedBy is the first free real estate marketplace and social network with integrated live auction and ‘Submit Offer’ functionality. Basically, a real estate auction site where users register to use the site entirely free of charge, then list properties for sale either through the auction option, a Best Offer / Buy It Now option, or a straight forward Classified option. All the options are free.
In all cases, the listing agent/poster is featured as the primary contact next to their listing, with all their contact information and hyperlinks back to their own website, to connect them with potential buyers as quickly as possible. No middlemen in between overshadowing the listing agent on their own listing page.
While traditional and longstanding auction sites and organizations may not like ListedBy’s business model (they charge 1-10% buyer’s premium on every property sold), ListedBy has done away entirely with ALL fees associated with auction. No registration fees, and no buyer premiums. ListedBy’s revenue model is mainly advertising based.
Like Stewman said in his article, “Anytime a new technology comes out, a few hardworking people who rise to the challenge, can find gold in it. I believe ListedBy.com is gold.”