It’s certainly a milestone to see high value intellectual property assets related to real estate, but not exactly property, notes or timeshares, get auctioned on ListedBy. Here is the full announcement.
“NAPA, Calif. – Oct. 09, 2013 – ListedBy (www.ListedBy.com), the first free online real estate marketplace and social network with live bidding residential and commercial public real estate auctions and ‘Best Offer’ functionality today announced that Furman Investments, a North Hollywood company has listed its www.RealEstateAuction.com domain name for auction on ListedBy.com.
The high value asset is listed for USD $700,000 under the Own It Now category on ListedBy, which enables buyers to secure the asset at the specified price. Prospective buyers can also send in offers for the seller’s review, acceptance or countering, directly through the site.
“With ListedBy’s reach continuing to grow, it’s great to see more asset holders turn to ListedBy.com to market real estate related properties from REOs and Notes to now intellectual property, to tap global buyers in an efficient and meaningful way,” said Stephan Piscano, CEO and Founder, ListedBy.
“RealEstateAuction.com is an extremely powerful and commanding domain name that must represent very significant value over the long run,” said Scott Furman, President and CEO, Furman Investments and CEO and Founder, ApartmentBuildings.com. “The auction market is seeing sustained expansion and is expected to continue to grow for years to come. We believe the next owner of RealEstateAuction.com stands to be at a strong competitive advantage.”
The auction is now open and ends at 04:58 PM, PDT on October 11, 2013. Interested buyers can view the auction at http://bit.ly/1bFUlb0 and participate free of charge by first registering on ListedBy.com.”
Low real estate inventory, including distressed assets, was a key catalyst to a nearly 12 percent increase in property prices across the U.S. in June, compared to the same month last year, according to CoreLogic. Prices also increased by 11 percent, excluding distressed assets, which reflects an overall low impact of distressed asset inventory on prices.
This would be the 16th consecutive monthly increase in property prices in the U.S., according to the report, with prices rising in 48 states and falling in just Delaware and Mississippi. Only one of the 100 largest cities tracked by CoreLogic recorded a drop in prices in June.
Month over month, home prices managed to jump 1.9 percent, from May to June.
Nevada scored the largest gain across the nation with 26.5 percent followed by California at 21.4 percent, Wyoming with 16.7 percent, Arizona at 16.2 percent and Georgia at 14.3 percent.
While national price levels remain nearly 19 percent off the lows recorded in 2006, the impact of relatively low interest rates is expected by some analysts to continue to fuel price increases for the foreseeable future, with an accelerated rise in mortgage rates necessary to slow down the momentum.
The CoreLogic Pending HPI also indicates July 2013 home prices, including distressed sales, are expected to rise by 12.5 percent on a year-over-year basis from July 2012 and to rise by 1.8 percent on a month-over-month basis from June 2013.
The continuous move higher across the board is in line with ListedBy’s CEO and founder Stephan Piscano’s prediction in January 2013 during the INMAN Connect conference in New York.
No matter how hard anyone tries to convince themselves, the same people who look at their computer screens or smart phones today are the same people who would have spent that same time watching TV or listening to the radio, a few years back. They react the same way and internalize information the same way.
So the base a brand is targeting today is pretty much the same it used to target ten years ago. Except the channels for delivering the message have evolved.
Building a solid brand has always required the application of fundamental building blocks. Thinking, strategies and activities that have stood the test of time and remain central to this day.
The challenges of building a powerful brand like Coca Cola, BMW and other mega brands include the relative shortage of marketing professionals with the background and experience that can only be cultivated around the offices and boardroom tables of marketing giants like these and the multi-national advertising agencies that service them.
Knowledge imparted throughout these organizations represents many, many decades of experience, trial, error and learning. You just don’t weave your way around this kind of experience coming out of university with a marketing degree. Or a diploma that may be taught by individuals who do not have the depth of a proven brand builder who spent decades building mega brands around the world.
Today’s PPC (Pay Per Click) driven thinking, combined with widespread lack of deep marketing experience, compounded by an instant gratification generation and mentality are making it extremely hard to build true brands and brand equity.
PPL (Pay Per Lead) has now gained serious traction too. A click through is no longer enough as a measure of campaign ROI. Marketers are calculating and evaluating an advertising medium based on cost per lead, or even conversion. If I don’t sell this many tools, then your medium doesn’t work!
The worst part is that as marketers we tend to forget that the concepts we create and the ideas we generate are critical to advertising and marketing results. Click throughs, lead capture and conversion.
At ListedBy.com, a growing online real estate auctions marketplace, we constantly remind ourselves of these basic fundamentals as we work to build the next mega real estate venue on the Web.
A new age marketer, reporting to a superior who relies on the young professional’s ‘knowledge’ of new Web technologies and trends, may find it easy to default to blaming the advertising medium or channel, before they look internally at their own work. Like their landing pages, lead capture incentives or their lead incubation and conversion systems.
This spells trouble for the brand and the organization over the long haul.
Unless we put a stop to promotion driven PPC / PPL advertising and focus on messages that build brands, we will continue to drive our brands and sales primarily based on price and events. That is a recipe for failure. And often, disaster.
Price and promotion driven marketing is the antithesis to building a brand that stands for value – and the test of time.
Those of us who are in the technology sector go through a constant cycle where we see a few grab on to a new opportunity and run with it, a larger bunch pass on the same opportunity because they are either too busy or, in a slow market, don’t want to spend the money, and yet another bunch, simply not bother because they know better or don’t want to get into yet another technology ‘thing’.
Ultimately, the group that is always open to learning about new things and always hungry to explore better ways to do business is the set that is often referred to as pioneers. Let’s call them Group 1. These are the trailblazers who everyone looks up to, later follows and constantly tries to emulate.
They are the early birds that get the worm, while Groups 2 and 3 snooze and lag behind.
The pattern is consistent and goes back to eternity, in advanced technology years. We need not go back too far. When cell phones came out, there was quite the resistance, for many reasons. The pioneers got on with it however, reaped the productivity benefits and set themselves apart. The rest then followed. That was one technology that the ultimate laggards, Group 3, simply had to cave in to at some point, or vanish.
The personal business website is another that many in the real estate market also resisted and still do until now. There are many REALTORS who to this day still work off of a web page given to them by their Association. And we’re already in 2013, going to 2014. Again, the pioneers were those who launched their own websites early on, and took advantage of the lead they had on their competitors. They learned early on about what worked and what didn’t, learned and applied more advanced search engine positioning tactics and in turn once again grabbed the worm at the expense of groups 2 and 3.
Social media came next and we all know that most agents are still trying to figure that one out. The early troopers already have it integrated into their systems and continue to look for new ways to leverage the trend.
Today whenever we discuss ‘out there’ technologies like online auctions and tele-presence video conferencing and video email, we still hear the same arguments from groups 2 and 3. They are either far too busy to look into something new because the market is too hot and they are turning away business (I literally got that one yesterday from one Realtor), or if we caught them not too long ago when the market was still very tough, their excuse was that business was too slow and they were not about to invest any money until the market turned.
If that is not a catch 22, I’m not sure what is.
So, too busy when the market is hot, and when the market is slow, too broke to invest in new technologies. And one wonders why Group 1 almost always leads.
Two trends that pioneer real estate agents (if you are reading this article, you obviously already are, or you are working to be in that category) are starting to embrace today are online real estate auctions for all types of properties including REOs and traditional listings, and video communication and marketing technologies. Have you watched the Million Dollar Listing NY TV show lately?
Next time you list a client property, early bird strategy suggests you auction it so you can maximize the sale price for the seller, increase your income and manage offers virtually without having to lift a finger. Among other great options, I’d give ListedBy.com a shot. It’s entirely, 100 percent free.
And when it comes to marketing the auction, or a traditional sale, do look into video marketing to support your push, even though your strategies still work. Video is the way to go going forward according to statistics from numerous leading organizations and research firms, and learning and applying video to your marketing sets you on the next pioneer path that others will undoubtedly follow. Here is one fully integrated video marketing and communication system that every Realtor owes it to themselves to take a very close look at. These tools are so powerful, simple and inexpensive. I use the platform and it is unlike anything else we’ve seen out there, by miles.
How can you truly trust someone when you can’t see their eyes?
If any business is a people business, it is real estate. Real estate auctions expert or not, an agent depends on networking to build their client roster and a solid referral network, over time. The first order of business is to build familiarity and trust with people we meet, and work to expand that pool every day. The first step is to genuinely connect with potential clients and come across as honest human beings they can trust. We must ‘connect’ with them.
Here is a question every agent needs to ask themselves.
How can I effectively connect with people when the first thing I do when I slide out of my house is to cover my most powerful asset for building trust and connect with people, my eyes?
We grab the darkest set of sunglasses we can find on the store shelf, and as long as we think we look cool in them, we slap them on our faces and walk the streets all day forgetting about the opportunities we are missing along the way. Every single day. Where did the good old days where everyone made eye contact and greeted other passers by? What would you be able to do if you were able to make eye contact with ten additional people each day whether on the street, at the neighborhood store or on the restaurant patio? How much more effective would your meetings be with prospective clients if you remove the mask off off your eyes when you meet with them?
If on the odd occasion you must don glasses during a showing outdoors on a very sunny day, it is best to do so after excusing yourself and preferably after building a relatively reliable level of trust with the prospect.
The next time you reach for the Zoro mask, no matter how expensive or cool it is, ask yourself whether it is really helping, or hindering your growth as a real estate professional. If stacking the odds in your favour means suffering a bit of glare every once in a while, that just may be the compromise you need to edge out your competition.