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ListedBy CEO Auctions Off Luxury California Condo For $100 To Drive Traffic, WOW!

SEE THE LISTING AND BID HERE WHILE IT IS STILL SO CHEAP: http://listedby.com/Listing/Details/2466233

 


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Real Estate Investors From All Countries and regions Flock To This Location…

As one of the most moribund housing markets in Europe, Spain has become a magnet for global bargain hunters. Real estate prices are down as much as 50 percent from their peak during a housing bubble, and investors from Asia to the United States and Britain are flocking to Spain to try to catch the uptick.

British Airways flights to Madrid are packed with London-based real estate executives. The hedge fund Baupost is buying shopping centers, Goldman Sachs and Blackstone are buying apartments in Madrid, and Paulson & Company and George Soros’s fund are anchor investors in a publicly listed Spanish real estate investment vehicle. Kohlberg Kravis Roberts just bought a stake in a Spanish amusement park complex. Big-name private equity firms and banks are teaming up with and competing against one another on huge loan portfolios with names like Project Hercules and Project Octopus.

“It’s surreal,” said Dilip Khullar, a 25-year veteran of Spanish real estate investing and director of Cadena, an investment fund. “One day it’s the worst place in the world to buy real estate and the next, it’s the best.”

The end of Spain’s real estate boom left unfinished projects like chalets at Cala Romantica on the island of Majorca.Enrique Calvo/ReutersThe end of Spain’s real estate boom left unfinished projects like chalets at Cala Romantica on the island of Majorca.

Low interest rates, set by the European Central Bank to help buoy Germany’s market, helped to fuel Spain’s housing boom. Real estate developers teamed up with local savings banks to borrow and build over and over again. “We were a train going 200 kilometers an hour and it was hard to stop,” said Jaime Pascual-Sanchiz de la Serna, executive director at Aguirre Newman, a leading real estate consulting firm. Construction reached a staggering 12 percent of gross domestic product, more than double the proportion in Britain or France.

When the bubble burst in 2008, Spain became toxic. “Nobody wanted to invest a penny in real estate,” said Mr. Pascual-Sanchiz de la Serna. “Spain was overbuilt and it was going to take 10 years to work through.”

It hasn’t taken that long.

The real estate market started to revive in 2013. Government reforms, including a relaxation of labor laws and stricter rules for banks related to accounting for bad real estate, meant that banks could no longer ignore the assets on their balance sheets. Once the banks had to hold more capital — in some cases drastically more — they started to think it was better to sell, analysts and bankers said.

Spain’s “bad bank,” called Sareb, formed in 2012 with the real estate assets of the country’s bailed-out banks, started to close deals. Separately, last July, Blackstone bought 1,860 apartments for 125.5 million euros, then about $166 million, and in August, Goldman bought a block of public housing in central Madrid. This combination of deals set a floor price, analysts said.

The recovery is still nascent. About €5 billion worth of real estate transactions took place last year, according to the consulting firm CBRE Spain — more than double the amount of the previous year but still small compared with the €166 billion in commercial real estate deals made in Europe last year. At the peak, Spain issued 120,000 mortgages a quarter; in the fourth quarter of 2013, the figure was 15,000. Fitch Ratings recently issued a report saying that real estate prices would continue to fall through 2014, not rebounding until 2015.

A housing block in Cancelada, in southern Spain. Many such assets from bailed-out banks went to a so-called bad bank, Sareb, which is gradually selling them off.Jon Nazca/ReutersA housing block in Cancelada, in southern Spain. Many such assets from bailed-out banks went to a so-called bad bank, Sareb, which is gradually selling them off.

And Spain’s economy continues to struggle. The unemployment rate is 26 percent, and growth is estimated to be about 1 percent this year. The government contends things are better, said Pedro Gonzalez, a former shopkeeper who now drives a taxi, but the people haven’t seen it. “There are no jobs,” he added.

But that looks like an opportunity to investors who believe the market will truly take off and want to get in before it does.

“It’s crazy the number of investors coming in,” said Fernando Acuña, co-founder of Aura, a start-up real estate advisory firm in Spain, as he toggled between multiple screens dissecting data in the residential real estate market and showing the uptick in Google searches for “comprar piso” — “buy an apartment” — in his bustling office on Madrid’s fashionable Almirante Street.

Small firms like Mr. Acuña’s, midsize investment banks in Spain and global banks in London are buzzing with investors looking for different ways to play the real estate market, by buying apartments or office buildings, scooping up loans from Sareb or the banks themselves, creating pools of capital to buy real estate assets or buying servicing platforms, which give the private equity firms that own them the ability to manage their assets as well as critical market intelligence.

Belén Romana, chairwoman of Sareb, said the number of investors — around 50 — who turned up for the first auctions surprised her. They were aggressive, she said. “It was early and they thought they could make a killing.” They pushed her to move fast and do deals. “They wanted to sit in a dark room and do a bilateral deal,” she said. She refused. Auction processes were put in place, with data rooms for deal teams and deadlines for nonbinding and binding deals.

In 2013, Sareb sold €1.5 billion of the €51 billion in assets it was created to sell. Of the €51 billion, about 20 percent is real estate and 80 percent are loans. Ms. Romana said the agency bought the assets at discounts of 40 percent to 80 percent.

Unfinished homes in Cancelada, Spain. The nation’s economy continues to struggle, with the unemployment rate at 26 percent.Jon Nazca/ReutersUnfinished homes in Cancelada, Spain. The nation’s economy continues to struggle, with the unemployment rate at 26 percent.

There is a lot to sell. Sareb aims to sell nearly 10,500 assets this year, and the top six Spanish banks hold an additional €159 billion worth of real estate and development loans, according to a Goldman Sachs research report.

Catalunya Bank has just received bids for Project Hercules, a €6.95 billion portfolio of residential home loans, 43 percent of which are nonperforming, or overdue by at least 90 days. The bidders are a who’s who of private equity: Blackstone and TPG are competing against teams of Goldman Sachs and Cerberus; Apollo and Centerbridge; and Deutsche Bank, Pimco and Marathon, according to a person briefed on the sale.

Commerzbank recently sold €4.4 billion of loans backed by commercial real estate in a separate deal called Project Octopus, in which Lone Star and JPMorgan Chase beat out Blackstone and Deutsche Bank. The price was not disclosed but market participants said the sale was made at close to a 30 percent discount.

In February, a Socimi, or Spanish real estate investment trust, came to market, raising $547 million. Two weeks later, Hispania Activos, another pool of capital, raised $763 million, with Paulson & Company, George Soros’s Quantum fund and Moore Capital as anchor investors.

Before Grupo Azora, the Spanish real estate company behind Hispania, decided in the early fall on an initial public offering, some of the bankers its executives spoke with wondered whether there would be ample demand. But by the time the deal was marketed, investors were jockeying to get a piece of the action.

“We generated demand of $2.3 billion,” said Juan del Rivero, chairman of Grupo Azora and a former Goldman Sachs partner. “In my 30 years of experience in investment banking, I haven’t seen a lot of books like that,” he said, referring to the process in which investment bankers take orders for a deal before pricing it.

More Socimis are in the pipeline, with at least one set to raise more than €1 billion.

Already the deal landscape is changing. While many investors want trophy commercial real estate assets, extremely few are for sale in prime areas of Madrid and Barcelona. Investors who hoped for 20 percent internal rates of return are now expecting 12 percent to 15 percent, and shifting their focus to residential properties, analysts said.

That shift suits Mr. Acuña of Aura very well. He has ridden the boom and bust of the real estate cycle and is gearing up for the next boom.

In 2006, Deutsche Bank hired him to build its mortgage business. When the market collapsed, he added the title of head of collections. In 2009, he started a business trying to sell repossessed houses for the banks and formed a database with 450,000 properties from banks and more than a million from private clients. When investors started calling and asked him for valuations of land, houses, buildings and portfolios, he started Aura to advise them and also to invest in the sector. Its website is in English because, he said, “all my clients are in Mayfair.”

“I think 2014 is the year we will see a lot of transactions,” he added.

Many worry that the competition for some assets and excess liquidity is driving prices higher.

“People are starting to overpay on certain assets,” said one investment banker who spoke on the condition of anonymity because he works with many of the funds active in the market. “There’s pressure from investment committees in London to do deals.”

One private equity executive said a recent auction for a mediocre office building attracted 30 bids. His company’s bid — which he said was fully priced — did not even make it past the first round.

Are prices too high? “That’s the million-dollar question,” said Javier Martinez-Piqueras, co-head of equity capital markets at UBS. “Actually, it’s the billion-dollar question.”

 

REFERENCE THE NEW YORK TIMES PUBLICATION


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Exceptional Video With William Shatner EquityBuild And Real Estate Investing Strategies

These Guys Are Just AMAZING and you can actually also read their eBook HERE if you have not already for FREE!  – -

DOWNLOAD REAL ESTATE INVESTING EBOOK FROM EquityBuild!

 

The Best Of Investing Radio Show From January 11th CEO of ListedBy.com Stephan Piscano

Best of Investing Radio Show January 11, 2014 guest Stephan Piscano

Stephan Piscano reviews the benefits of the site and a lot of exciting updates on the real estate industry

 

 

Furman Investments To Sell RealEstateAuction.com Domain Name on ListedBy

RealEstateAuction.com Gets Auctioned On ListedBy.com

It’s certainly a milestone to see high value intellectual property assets related to real estate, but not exactly property, notes or timeshares, get auctioned on ListedBy. Here is the full announcement.

“NAPA, Calif. – Oct. 09, 2013 – ListedBy (www.ListedBy.com), the first free online real estate marketplace and social network with live bidding residential and commercial public real estate auctions and ‘Best Offer’ functionality today announced that Furman Investments, a North Hollywood company has listed its www.RealEstateAuction.com domain name for auction on ListedBy.com.

The high value asset is listed for USD $700,000 under the Own It Now category on ListedBy, which enables buyers to secure the asset at the specified price. Prospective buyers can also send in offers for the seller’s review, acceptance or countering, directly through the site.

“With ListedBy’s reach continuing to grow, it’s great to see more asset holders turn to ListedBy.com to market real estate related properties from REOs and Notes to now intellectual property, to tap global buyers in an efficient and meaningful way,” said Stephan Piscano, CEO and Founder, ListedBy.

“RealEstateAuction.com is an extremely powerful and commanding domain name that must represent very significant value over the long run,” said Scott Furman, President and CEO, Furman Investments and CEO and Founder, ApartmentBuildings.com. “The auction market is seeing sustained expansion and is expected to continue to grow for years to come. We believe the next owner of RealEstateAuction.com stands to be at a strong competitive advantage.”

The auction is now open and ends at 04:58 PM, PDT on October 11, 2013. Interested buyers can view the auction at http://bit.ly/1bFUlb0 and participate free of charge by first registering on ListedBy.com.”

Low Inventory Drives U.S. Real Estate Prices Higher By 11.9% In June

U.S. Home Prices Jump 1.9% from May to June 2013

Low real estate inventory, including distressed assets, was a key catalyst to a nearly 12 percent increase in property prices across the U.S. in June, compared to the same month last year, according to CoreLogic. Prices also increased by 11 percent, excluding distressed assets, which reflects an overall low impact of distressed asset inventory on prices.

This would be the 16th consecutive monthly increase in property prices in the U.S., according to the report, with prices rising in 48 states and falling in just Delaware and Mississippi. Only one of the 100 largest cities tracked by CoreLogic recorded a drop in prices in June.

Month over month, home prices managed to jump 1.9 percent, from May to June.

Nevada scored the largest gain across the nation with 26.5 percent followed by California at 21.4 percent, Wyoming with 16.7 percent, Arizona at 16.2 percent and Georgia at 14.3 percent.

While national price levels remain nearly 19 percent off the lows recorded in 2006, the impact of relatively low interest rates is expected by some analysts to continue to fuel price increases for the foreseeable future, with an accelerated rise in mortgage rates necessary to slow down the momentum.

The CoreLogic Pending HPI also indicates July 2013 home prices, including distressed sales, are expected to rise by 12.5 percent on a year-over-year basis from July 2012 and to rise by 1.8 percent on a month-over-month basis from June 2013.

The continuous move higher across the board is in line with ListedBy’s CEO and founder Stephan Piscano’s prediction in January 2013 during the INMAN Connect conference in New York.

Watch Video

 

Building A Brand In The PPC / PPL Era

Brands Built On A Unique Value Proposition, Not Price And Promotion, Stand The Test Of Time

No matter how hard anyone tries to convince themselves, the same people who look at their computer screens or smart phones today are the same people who would have spent that same time watching TV or listening to the radio, a few years back. They react the same way and internalize information the same way.

So the base a brand is targeting today is pretty much the same it used to target ten years ago. Except the channels for delivering the message have evolved.

Building a solid brand has always required the application of fundamental building blocks. Thinking, strategies and activities that have stood the test of time and remain central to this day.

The challenges of building a powerful brand like Coca Cola, BMW and other mega brands include the relative shortage of marketing professionals with the background and experience that can only be cultivated around the offices and boardroom tables of marketing giants like these and the multi-national advertising agencies that service them.

Knowledge imparted throughout these organizations represents many, many decades of experience, trial, error and learning. You just don’t weave your way around this kind of experience coming out of university with a marketing degree. Or a diploma that may be taught by individuals who do not have the depth of a proven brand builder who spent decades building mega brands around the world.

Today’s PPC (Pay Per Click) driven thinking, combined with widespread lack of deep marketing experience, compounded by an instant gratification generation and mentality are making it extremely hard to build true brands and brand equity.

PPL (Pay Per Lead) has now gained serious traction too. A click through is no longer enough as a measure of campaign ROI. Marketers are calculating and evaluating an advertising medium based on cost per lead, or even conversion. If I don’t sell this many tools, then your medium doesn’t work!

The worst part is that as marketers we tend to forget that the concepts we create and the ideas we generate are critical to advertising and marketing results. Click throughs, lead capture and conversion.

At ListedBy.com, a growing online real estate auctions marketplace, we constantly remind ourselves of these basic fundamentals as we work to build the next mega real estate venue on the Web.

A new age marketer, reporting to a superior who relies on the young professional’s ‘knowledge’ of new Web technologies and trends,  may find it easy to default to blaming the advertising medium or channel, before they look internally at their own work. Like their landing pages, lead capture incentives or their lead incubation and conversion systems.

This spells trouble for the brand and the organization over the long haul.

Unless we put a stop to promotion driven PPC / PPL advertising and focus on messages that build brands, we will continue to drive our brands and sales primarily based on price and events. That is a recipe for failure. And often, disaster.

Price and promotion driven marketing is the antithesis to building a brand that stands for value – and the test of time.

 

 

 

Making Your Real Estate Auction A Success

Create Awareness and Excitement Around Your Auction

The real estate auction market is gaining momentum and has grown beyond estate disposition, REO and distressed real estate liquidation. Real estate agents are investing time to learn about  auctions and how to integrate them into their marketing strategy. They are actively engaging with prominent auction sites including new, free model environments such as ListedBy.com, and revenue share based marketplaces with a track record delivering results.

It is not unusual for a property today to fetch 10, 15 or even more than 20 percent above the minimum acceptable listing price at auction, when marketed properly. The auction process is inherently conducive to bidding competition amongst willing parties. But unlike a traditional sale where the best offer wins, leaving lower bidders out of a deal, an online, fully transparent process such as on ListedBy.com enables buyers to stay in the game for as long as they choose, up until the scheduled auction close date and time.

But what makes or breaks an auction is the effort the REALTOR puts towards marketing the property and creating excitement around the deal. If you expect to list a property for auction, sit back and wait to see what happens, buyer dollars will likely elude you in favour of well marketed deals.

First, decide on a date (or a few days) for your auction, including an open and close date and time. Then, build a powerful exposure campaign to market the event. Give yourself enough time to create attractive, compelling marketing materials and to send out direct mail, if this is part of your plan. Ideally, film a powerful video that brings the property to life, and circulate it through your newsletter if you have one. Post the video on popular social media sites like YouTube, LinkedIn, Facebook and Vimeo. Use tools like OneLoad to syndicate your video for free to these and other video sites, and tap branded video email and video newsletter marketing systems like Talk Fusion to easily and inexpensively integrate videos and photos into your campaign.

As well, schedule an agent open and public open house in the days ahead of the auction start, and set up auction signage including details or handouts, in front of the property.

Think of it as a traditional sale with a build up that leads to a bidding competition that can involve buyers not just from your area but from across the nation and other countries.

Always promote the dates of the auction in all your marketing, online and offline. Consistently incorporate the hyperlinks to the website and page where the asset is displayed and the auction will take place. Remember to include at least 16 good quality photos with the listing, as well as a video of the property and the area around it. The effort should pay off in spades.

If your auction website offers options to enhance or more prominently feature the listing (different sites offer different ways to enhance listing exposure), do take them up on it if the price is reasonable, as almost always that means more eyeballs. A featured listing also gives a potential buyer that added sense of interest and confidence in the asset, because of the added value perception it projects.

Initiate a drip marketing campaign in the days ahead of the auction start date and maintain it throughout the auction days, to keep interest high and support a good level of excitement around the deal. Needless to say, the usual phone calls and other marketing tactics you would employ in a traditional sale still apply. Tell people about all the benefits of buying at auction both in person and in your marketing, throughout the campaign.

Last but not least, do incorporate instructions on how to bid on the property, along with the rules of the website. A solid environment would have that information readily available for you to link to.

Here is an easy read on online real estate auctions, the Auction Guide For Consumers, published by ListedBy.

Once you get one or more auctions under your belt, your confidence will increase dramatically. In addition to yielding more money for you and your seller, the knowledge and your unique strategy should give you a new edge during listing presentations as well.

The Busy, The Broke and The Early Bird That Gets The Worm

Trailblazers Always Look To Improve How Business Is Done

Those of us who are in the technology sector go through a constant cycle where we see a few grab on to a new opportunity and run with it, a larger bunch pass on the same opportunity because they are either too busy or, in a slow market, don’t want to spend the money, and yet another bunch, simply not bother because they know better or don’t want to get into yet another technology ‘thing’.

Ultimately, the group that is always open to learning about new things and always hungry to explore better ways to do business is the set that is often referred to as pioneers. Let’s call them Group 1. These are the trailblazers who everyone looks up to, later follows and constantly tries to emulate.

They are the early birds that get the worm, while Groups 2 and 3 snooze and lag behind.

The pattern is consistent and goes back to eternity, in advanced technology years. We need not go back too far. When cell phones came out, there was quite the resistance, for many reasons. The pioneers got on with it however, reaped the productivity benefits and set themselves apart. The rest then followed. That was one technology that the ultimate laggards, Group 3, simply had to cave in to at some point, or vanish.

The personal business website is another that many in the real estate market also resisted and still do until now. There are many REALTORS who to this day still work off of a web page given to them by their Association. And we’re already in 2013, going to 2014. Again, the pioneers were those who launched their own websites early on, and took advantage of the lead they had on their competitors. They learned early on about what worked and what didn’t, learned and applied more advanced search engine positioning tactics and in turn once again grabbed the worm at the expense of groups 2 and 3.

Social media came next and we all know that most agents are still trying to figure that one out. The early troopers already have it integrated into their systems and continue to look for new ways to leverage the trend.

Today whenever we discuss ‘out there’ technologies like online auctions and tele-presence video conferencing and video email, we still hear the same arguments from groups 2 and 3. They are either far too busy to look into something new because the market is too hot and they are turning away business (I literally got that one yesterday from one Realtor), or if we caught them not too long ago when the market was still very tough, their excuse was that business was too slow and they were not about to invest any money until the market turned.

If that is not a catch 22, I’m not sure what is.

So, too busy when the market is hot, and when the market is slow, too broke to invest in new technologies. And one wonders why Group 1 almost always leads.

Two trends that pioneer real estate agents (if you are reading this article, you obviously already are, or you are working to be in that category) are starting to embrace today are online real estate auctions for all types of properties including REOs and traditional listings, and video communication and marketing technologies. Have you watched the Million Dollar Listing NY TV show lately?

Next time you list a client property, early bird strategy suggests you auction it so you can maximize the sale price for the seller, increase your income and manage offers virtually without having to lift a finger. Among other great options, I’d give ListedBy.com a shot. It’s entirely, 100 percent free.

And when it comes to marketing the auction, or a traditional sale, do look into video marketing to support your push, even though your strategies still work. Video is the way to go going forward according to statistics from numerous leading organizations and research firms, and learning and applying video to your marketing sets you on the next pioneer path that others will undoubtedly follow. Here is one fully integrated video marketing and communication system that every Realtor owes it to themselves to take a very close look at. These tools are so powerful, simple and inexpensive. I use the platform and it is unlike anything else we’ve seen out there, by miles.

Lose The Shades!

Trust Me

How can you truly trust someone when you can’t see their eyes?

If any business is a people business, it is real estate. Real estate auctions expert or not, an agent depends on networking to build their client roster and a solid referral network, over time. The first order of business is to build familiarity and trust with people we meet, and work to expand that pool every day. The first step is to genuinely connect with potential clients and come across as honest human beings they can trust. We must ‘connect’ with them.

Here is a question every agent needs to ask themselves.

How can I effectively connect with people when the first thing I do when I slide out of my house is to cover my most powerful asset for building trust and connect with people, my eyes?

We grab the darkest set of sunglasses we can find on the store shelf, and as long as we think we look cool in them, we slap them on our faces and walk the streets all day forgetting about the opportunities we are missing along the way. Every single day. Where did the good old days where everyone made eye contact and greeted other passers by? What would you be able to do if you were able to make eye contact with ten additional people each day whether on the street, at the neighborhood store or on the restaurant patio? How much more effective would your meetings be with prospective clients if you remove the mask off off your eyes when you meet with them?

If on the odd occasion you must don glasses during a showing outdoors on a very sunny day, it is best to do so after excusing yourself and preferably after building a relatively reliable level of trust with the prospect.

The next time you reach for the Zoro mask, no matter how expensive or cool it is, ask yourself whether it is really helping, or hindering your growth as a real estate professional. If stacking the odds in your favour means suffering a bit of glare every once in a while, that just may be the compromise you need to edge out your competition.