listing syndication

ListedBy CEO Auctions Off Luxury California Condo For $100 To Drive Traffic, WOW!

SEE THE LISTING AND BID HERE WHILE IT IS STILL SO CHEAP: http://listedby.com/Listing/Details/2466233

 


popuparchitect.com

Real Estate Investors From All Countries and regions Flock To This Location…

As one of the most moribund housing markets in Europe, Spain has become a magnet for global bargain hunters. Real estate prices are down as much as 50 percent from their peak during a housing bubble, and investors from Asia to the United States and Britain are flocking to Spain to try to catch the uptick.

British Airways flights to Madrid are packed with London-based real estate executives. The hedge fund Baupost is buying shopping centers, Goldman Sachs and Blackstone are buying apartments in Madrid, and Paulson & Company and George Soros’s fund are anchor investors in a publicly listed Spanish real estate investment vehicle. Kohlberg Kravis Roberts just bought a stake in a Spanish amusement park complex. Big-name private equity firms and banks are teaming up with and competing against one another on huge loan portfolios with names like Project Hercules and Project Octopus.

“It’s surreal,” said Dilip Khullar, a 25-year veteran of Spanish real estate investing and director of Cadena, an investment fund. “One day it’s the worst place in the world to buy real estate and the next, it’s the best.”

The end of Spain’s real estate boom left unfinished projects like chalets at Cala Romantica on the island of Majorca.Enrique Calvo/ReutersThe end of Spain’s real estate boom left unfinished projects like chalets at Cala Romantica on the island of Majorca.

Low interest rates, set by the European Central Bank to help buoy Germany’s market, helped to fuel Spain’s housing boom. Real estate developers teamed up with local savings banks to borrow and build over and over again. “We were a train going 200 kilometers an hour and it was hard to stop,” said Jaime Pascual-Sanchiz de la Serna, executive director at Aguirre Newman, a leading real estate consulting firm. Construction reached a staggering 12 percent of gross domestic product, more than double the proportion in Britain or France.

When the bubble burst in 2008, Spain became toxic. “Nobody wanted to invest a penny in real estate,” said Mr. Pascual-Sanchiz de la Serna. “Spain was overbuilt and it was going to take 10 years to work through.”

It hasn’t taken that long.

The real estate market started to revive in 2013. Government reforms, including a relaxation of labor laws and stricter rules for banks related to accounting for bad real estate, meant that banks could no longer ignore the assets on their balance sheets. Once the banks had to hold more capital — in some cases drastically more — they started to think it was better to sell, analysts and bankers said.

Spain’s “bad bank,” called Sareb, formed in 2012 with the real estate assets of the country’s bailed-out banks, started to close deals. Separately, last July, Blackstone bought 1,860 apartments for 125.5 million euros, then about $166 million, and in August, Goldman bought a block of public housing in central Madrid. This combination of deals set a floor price, analysts said.

The recovery is still nascent. About €5 billion worth of real estate transactions took place last year, according to the consulting firm CBRE Spain — more than double the amount of the previous year but still small compared with the €166 billion in commercial real estate deals made in Europe last year. At the peak, Spain issued 120,000 mortgages a quarter; in the fourth quarter of 2013, the figure was 15,000. Fitch Ratings recently issued a report saying that real estate prices would continue to fall through 2014, not rebounding until 2015.

A housing block in Cancelada, in southern Spain. Many such assets from bailed-out banks went to a so-called bad bank, Sareb, which is gradually selling them off.Jon Nazca/ReutersA housing block in Cancelada, in southern Spain. Many such assets from bailed-out banks went to a so-called bad bank, Sareb, which is gradually selling them off.

And Spain’s economy continues to struggle. The unemployment rate is 26 percent, and growth is estimated to be about 1 percent this year. The government contends things are better, said Pedro Gonzalez, a former shopkeeper who now drives a taxi, but the people haven’t seen it. “There are no jobs,” he added.

But that looks like an opportunity to investors who believe the market will truly take off and want to get in before it does.

“It’s crazy the number of investors coming in,” said Fernando Acuña, co-founder of Aura, a start-up real estate advisory firm in Spain, as he toggled between multiple screens dissecting data in the residential real estate market and showing the uptick in Google searches for “comprar piso” — “buy an apartment” — in his bustling office on Madrid’s fashionable Almirante Street.

Small firms like Mr. Acuña’s, midsize investment banks in Spain and global banks in London are buzzing with investors looking for different ways to play the real estate market, by buying apartments or office buildings, scooping up loans from Sareb or the banks themselves, creating pools of capital to buy real estate assets or buying servicing platforms, which give the private equity firms that own them the ability to manage their assets as well as critical market intelligence.

Belén Romana, chairwoman of Sareb, said the number of investors — around 50 — who turned up for the first auctions surprised her. They were aggressive, she said. “It was early and they thought they could make a killing.” They pushed her to move fast and do deals. “They wanted to sit in a dark room and do a bilateral deal,” she said. She refused. Auction processes were put in place, with data rooms for deal teams and deadlines for nonbinding and binding deals.

In 2013, Sareb sold €1.5 billion of the €51 billion in assets it was created to sell. Of the €51 billion, about 20 percent is real estate and 80 percent are loans. Ms. Romana said the agency bought the assets at discounts of 40 percent to 80 percent.

Unfinished homes in Cancelada, Spain. The nation’s economy continues to struggle, with the unemployment rate at 26 percent.Jon Nazca/ReutersUnfinished homes in Cancelada, Spain. The nation’s economy continues to struggle, with the unemployment rate at 26 percent.

There is a lot to sell. Sareb aims to sell nearly 10,500 assets this year, and the top six Spanish banks hold an additional €159 billion worth of real estate and development loans, according to a Goldman Sachs research report.

Catalunya Bank has just received bids for Project Hercules, a €6.95 billion portfolio of residential home loans, 43 percent of which are nonperforming, or overdue by at least 90 days. The bidders are a who’s who of private equity: Blackstone and TPG are competing against teams of Goldman Sachs and Cerberus; Apollo and Centerbridge; and Deutsche Bank, Pimco and Marathon, according to a person briefed on the sale.

Commerzbank recently sold €4.4 billion of loans backed by commercial real estate in a separate deal called Project Octopus, in which Lone Star and JPMorgan Chase beat out Blackstone and Deutsche Bank. The price was not disclosed but market participants said the sale was made at close to a 30 percent discount.

In February, a Socimi, or Spanish real estate investment trust, came to market, raising $547 million. Two weeks later, Hispania Activos, another pool of capital, raised $763 million, with Paulson & Company, George Soros’s Quantum fund and Moore Capital as anchor investors.

Before Grupo Azora, the Spanish real estate company behind Hispania, decided in the early fall on an initial public offering, some of the bankers its executives spoke with wondered whether there would be ample demand. But by the time the deal was marketed, investors were jockeying to get a piece of the action.

“We generated demand of $2.3 billion,” said Juan del Rivero, chairman of Grupo Azora and a former Goldman Sachs partner. “In my 30 years of experience in investment banking, I haven’t seen a lot of books like that,” he said, referring to the process in which investment bankers take orders for a deal before pricing it.

More Socimis are in the pipeline, with at least one set to raise more than €1 billion.

Already the deal landscape is changing. While many investors want trophy commercial real estate assets, extremely few are for sale in prime areas of Madrid and Barcelona. Investors who hoped for 20 percent internal rates of return are now expecting 12 percent to 15 percent, and shifting their focus to residential properties, analysts said.

That shift suits Mr. Acuña of Aura very well. He has ridden the boom and bust of the real estate cycle and is gearing up for the next boom.

In 2006, Deutsche Bank hired him to build its mortgage business. When the market collapsed, he added the title of head of collections. In 2009, he started a business trying to sell repossessed houses for the banks and formed a database with 450,000 properties from banks and more than a million from private clients. When investors started calling and asked him for valuations of land, houses, buildings and portfolios, he started Aura to advise them and also to invest in the sector. Its website is in English because, he said, “all my clients are in Mayfair.”

“I think 2014 is the year we will see a lot of transactions,” he added.

Many worry that the competition for some assets and excess liquidity is driving prices higher.

“People are starting to overpay on certain assets,” said one investment banker who spoke on the condition of anonymity because he works with many of the funds active in the market. “There’s pressure from investment committees in London to do deals.”

One private equity executive said a recent auction for a mediocre office building attracted 30 bids. His company’s bid — which he said was fully priced — did not even make it past the first round.

Are prices too high? “That’s the million-dollar question,” said Javier Martinez-Piqueras, co-head of equity capital markets at UBS. “Actually, it’s the billion-dollar question.”

 

REFERENCE THE NEW YORK TIMES PUBLICATION


popuparchitect.com

Exceptional Video With William Shatner EquityBuild And Real Estate Investing Strategies

These Guys Are Just AMAZING and you can actually also read their eBook HERE if you have not already for FREE!  – -

DOWNLOAD REAL ESTATE INVESTING EBOOK FROM EquityBuild!

 

How To Make Your Real Estate Website Rank Well In Search Engines

Online Marketing Demands A Solid Search Engine Optimization Strategy

Okay, so you’ve done several things already to make your online business successful.  You have your own real estate website, you are using listing syndication to distribute your listings as extensively as possible, and you’ve maybe showcased your profile and your listings on a couple of powerful real estate listing websites.

But there’s another important thing that requires your attention. As a real estate agent you also need to pass the “Google-test” — Google has to find you, or else you don’t exist. By this I mean that prospective buyers or sellers need to find your website as quickly as possible when they search on Google, as very few go past pages 2-3 in search results.

In case you’ve wondered how to make Google and other important engines like Yahoo! and Bing place you and your business at the top of their search results, here are a couple of important search-engine optimization (SEO) tips from real estate online marketing solutions provider Point2:

  • Do some keyword research to find out what words prospects are using in order to find homes for sale in your area. Then optimize your page titles and page descriptions so that they include those keywords;
  • Add to each page of your real estate website some text which includes the most important keywords found during  your research;
  • Do you have a blog? We need to congratulate you as, unfortunately, there are many agents out there who don’t use one. Create relevant content frequently and share it with the local community via social media;
  • And since we’ve mentioned social media, having active profiles on the most important social networks can help a lot in boosting your website’s search engine rankings. Besides Facebook, many SEO experts rank LinkedIn and Google+ as the next two very important social media sites as they both allow you to connect with industry professionals.  Of course, one shouldn’t forget about Twitter either.

There’s also plenty of advice regarding things agents should avoid doing in SEO.

  • Despite the great things they promise, it’s better to stay away from companies that perform link building campaigns. The links obtained in this way may be flagged as spam by search engines which, in turn, can hurt your website in the long term;
  • Avoid using too many keywords in your blog articles or other content you put on your website. The text will no longer flow naturally, readers will immediately notice this, and you’ll lose credibility;
  • Don’t lag behind on your blog posting especially once you have built a readership base. Once they start visiting your blog, readers expect you to continue to engage them constantly with fresh articles. If they see sporadic posts they might just forget to come back next time.

If you’d like to learn more about the best ways to get more traffic to your website through SEO techniques, we recommend checking out the Google Webmaster Blog.

How to Market Your Listings Online – 4 Key Tools

Listing Syndication, A Mobile Friendly Site, Social Media And Single Property Sites Key Tools For Effective Marketing

According to the 2012 National Association of REALTORS® Profile of Home Buyers and Sellers, 90% of buyers use the Internet when searching for a home. This brings us to the question agents probably ask themselves constantly: Am I doing everything I can to showcase my homes and sell my listings online? While it’s true that there are many gadgets out there that could help short term – considering that they’re constantly replaced by new ones – if you’re looking for long-term results, four tools lay at the core of any solid online marketing strategy:

Listing Syndication

To get buyers to look at your listings, your listings have to be visible where buyers are looking, right? Listing syndication empowers you to distribute your listings to the real estate portals of your choice. This is especially important when the largest search sites only account for about 10% of all search traffic; the rest of it is divided among the hundreds of other portals operating in today’s online marketplace. When you leverage the power of syndication, you dramatically increase your exposure by displaying your listings on multiple websites, automatically putting your listings in front of more prospects.

Mobile-Friendly Websites

Today’s buyers are rapidly adopting mobile technology. Many are conducting at least a portion of their home search on a smartphone, tablet or both. If your agent website isn’t mobile-friendly, you risk alienating a significant chunk of your Internet audience. Make sure your site is optimized for appearance and ease-of-use by choosing a design that is responsive to different screen sizes and easily visible to mobile buyers. Among the many website service providers out there, the one that offers the most mobile themes by far is Point2, a global provider of marketing solutions for agents.

Single Property Sites

Single property websites make everyone happy. Sellers love seeing – and sharing – a site that’s dedicated exclusively to their home. Potential buyers enjoy the in-depth information that a single property site can share. And search engines find property sites appealing as well, especially if they have custom content and the address in the domain name. Create and promote single property websites to increase your marketing opportunities, impress prospective sellers and make your listings stand out from the crowd.

Social Media Promotion

Many agents and brokers shortchange themselves by underestimating the marketing power of social media. You can avoid this mistake by thinking of social media platforms like Facebook, Twitter and Pinterest as free advertising services for your brand. Your real estate website should allow you to share your social profiles with visitors who want to connect with you. It should also allow visitors to share your listings and content with their own social circles, indirectly expanding your reach into new markets.

Putting all this technology to work for you is really not as difficult and time consuming as it might look. Once agents get past the learning curve, which may differ quite a bit from one provider to another, they are often surprised of how easy it is to promote their listings online.

Leaders and Laggards – How Industry Pioneers are Using Online Real Estate Auctions to Distance Themselves

Highly successful real estate professionals will tell you that one of their secrets is constantly seeking better, faster and cheaper ways to do things.

When the Internet came about, the pioneers got onto email before everyone else. Eventually, the same group went online with their Web pages. From there, they were first to start their own websites and adopt other technologies way before the laggards got on board. If ever. Listing syndication came about. Thousands sat back, debated things or fought hard to maintain the status quo (many still do to this day). Meanwhile the winners began to distribute their listings widely on the Internet and reaped the benefits of exponential brand exposure and lead generation.

You get the point. Paperless transaction tools, telecommuting, social media and the virtual office brokerage faced the same skepticism from the majority or, shall we say, the followers, while the leaders took the bull by the horns and blazed through. This is how winners win. Believe or not, some agents still do not have their own website and many have to be educated on why they should look at their email more frequently!

On to the next big thing. Online real estate auction.

First let’s get one thing cleared. Auction does not mean having to price a property at a dollar and hoping it sells for half a million. There are a number of online real estate auction strategies that we’ll go over in future articles. But for the purpose of this piece, think of online auction as a process that allows you to market a listing starting at a minimum acceptable price, and marketing it so it is bid up to its optimal market value. If you have been in this profession long enough, you would have either used this pricing strategy or heard of others using it, but in the traditional fashion. Price a property attractively, draw in buyers, then create a bidding war. It works.

Fast forward to the future. New online real estate auction platforms allow you to replicate the excitement and benefits of this strategy but far more easily. It also helps you to reach buyers from around the country and the world. Without costing you a cent. Review, accept, reject and counter offers with a click of the mouse. Things don’t get any easier.

Another great benefit of tapping real estate online auctions is that auction as a selling method inherently narrows the pool to buyers who are finance-ready. To bid on a property in auction, buyers or their buyers’ agents typically must be ready to move forward, if theirs is the winning bid. This alone can significantly accelerate the sales process, and takes care of the financing subject headache in advance.

Try listing a property on ListedBy.com. The membership and traffic on the site continue to reach new proportions each month, as more professionals discover the platform. Unlike other real estate auction sites, ListedBy is completely free of charge and does not charge a buyer’s premium or a buyer’s fee. ‘The old’ auction model is being re-invented, with both buyers and sellers coming together to negotiate and close deals in a completely free, transparent and highly advanced environment.

While this may create a headache for the traditional real estate auction industry, for industry pioneers, and those who have come to expect hefty fees to buy or sell at auction, it’s a breath of a fresh air.

The Cry of the Agent – Edina Realty Pulls Listings

The issue of whether to publish listings on third party sites or not, and concerns about how some of the sites prioritize paid agent exposure over non paid agent profiles and listings, are major issues with potentially far reaching effect on the evolution of the industry. While dramatic action may be right for some, depending on their circumstances, the reality is that three key facts should be considered when looking at whether to publish listings on a third party site(s) or not:

1- It is much more expensive, resource intensive and unlikely for anyone to be able to pull in all the traffic they need directly to their site, without advertising elsewhere as part of their marketing mix. Since listings are a key attraction for consumers, these assets are a primary ingredient for the advertising. The candy that generates the leads. Not utilizing listings to pull in leads from other places where traffic is ample, is akin to marketing suicide. It’s like not including your listing in the local newspaper on the weekend, in the old days.

2- The broker, and through them, their listing agent must be the primary contact associated with their listing on any and all third party sites they publish on, much like how things are in the papers. There are several great sites that not only enable this but have this as part of their DNA and beliefs. Look them up and ensure your listings are there. It’s great, free advertising that builds brands and generates leads for free. Using the newspaper comparison, they’re even cheaper. They cost nothing.

3- Prioritize sites that help you do more with your listings.

i) Ensure that you have the same rights to upload the same number of photos and add all the details you want as all the other agents on the site, without restrictions.

ii) Seek sites that allow you to reach and network with buyers nationwide and internationally. It’s 24/7 marketing for free, if the site incorporates the networking component.

iii) Sites that allow you to accept offers and negotiate prices and close deals on the spot, all online. Specifically, advanced strictly online real estate auction sites. The benefits http://bit.ly/M8aeps of this evolving technology are huge especially in terms of accelerating the sale, because buyers who present bids online are supposed to be already financed. This removes one of the primary hurdles and delays (financing) in real estate sales, to speed up the process.