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Tag Archives: value proposition

Building A Brand In The PPC / PPL Era

build a brand online

No matter how hard anyone tries to convince themselves, the same people who look at their computer screens or smart phones today are the same people who would have spent that same time watching TV or listening to the radio, a few years back. They react the same way and internalize information the same way. So the base a brand ...

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Unlock Your Unique Value Proposition (Part 2)

unlock your unique selling proposition

Everyone would like to have a powerful and effective Unique Value Proposition. This article offers steps to guide you through the process. Getting a clear understanding of what a “Unique Value Proposition” is can be very helpful, but pinning yours down can be quite the task. Typically, an advertising agency is the best route to get such work done. In ...

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Unlock Your Unique Value Proposition

unlock your unique selling proposition

If you’re asking yourself this question, you’re not alone. In fact, you would be pleased to know that some ‘professional’ marketers often don’t know what it really means. Some, including a few veterans I know, give up on the concept entirely at some point in their career and pull back to focus on product or service attributes. Big mistake. A ...

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